Aashni Joshi

owned growth and product for a yc-backed developer tools startup. built demo apps (memoirly for semantic search, flexed for fitness tracking, calendar integrations) to show developers what they could build with the platform. wrote all the documentation, blogs, and onboarding content - recorded tutorial videos showing people how to start querying their data in under five minutes. ran experiments on the onboarding flow to figure out where people were getting stuck. instrumented analytics to track what integrations developers actually used and which ones drove retention. worked directly with the team on product decisions - what to build next, how to position features, which partnerships made sense. also did a lot of the early growth work: managing content calendar, coordinating product hunt strategy, writing thought leadership posts, setting up customer spotlights. learned how to wear multiple hats at an early-stage startup - you build the thing, write about it, figure out how to grow it, and iterate based on what's actually working.